Yet another social networking experience; we now have ollaa, a simple, quick and useful sharing platform, at service. Programmed by two senior CS students at Bilkent University, ollaa is a finely coded and smoothly designed iPhone application that lets you share your activities in a different way. I will now discuss what it brings to our socially integrated digital lives with just released beta version.

ollaa has a unique way of putting our real lives on the internet. Apart from other services, it allows us to share what we are doing, along with where and with whom. After choosing from six categories (at least for now) of actions; listening, watching, buying, playing, drinking and eating, we give the specific detail, take a photo, choose friends we are doing that activity with, pick a location and there we have it. A good looking post appears on the feeds screen of your followers. These posts are so smartly designed that actually makes me want to reload the feeds screen frequently and post more and more :)
What makes ollaa even more interesting is the idea of “trends in your town” experience, which is not operational at the time being. It’ll give you the feedback of actions which are commonly done by people in your city, so that you’ll keep it up with the “fashion” of your town. This section is definitely going to be the part I will check everyday. I’d be glad to see daily, weekly and perhaps even monthly trends.
Most social networking applications won’t allow us to share things the way we want via other services like Facebook and Twitter. ollaa makes this integration very well by letting you share each post on Facebook, Twitter and also Foursquare. Therefore all your friends can see what you post, not only the iPhone owners. The tweet or facebook post is quite clever, short and not eye-boggling. And Foursquare integration is so cool that you won’t have to sign in to Foursquare and check-in after posting, ollaa does that for you with also sharing the photo on Foursquare, too.
The way ollaa lets us share our activities is highly appreciateable. Though this innovation surely requires even more interest, by improving it according to user feedbacks and keeping it up to date.
Having used the ollaa application on my iPhone 4 for just one day, I drew some conclusions about the way ollaa works and made a feedback about it. I’m sure most of them are already being added, nonetheless I thought I should write them anyway. These are the things I guess will help ollaa get even better after beta phase.
- Returning to the top of feeds screen by double tapping “Feed” button
- “Reading” action (Let’s not forget the books and the magazine :])
- The option of not posting the photo itself to Foursquare (The photos are taken into the venue’s photo gallery, which is not always wanted)
- A better “find friends” service (Especially Facebook)
- Adding a comment to the post before posting (For instance: Mert is playing
Diablo 3 at Aydınkent 15. Ada | Open beta is out for 3 days, rush guys!)
- Like and comment notifications, and even post notifications for specified friends
- An option to choose which actions I want to to see in my feed (Eating posts
outnumber the others, so the user might get bored)
- User comments for specific actions.. I mean, if I want to watch a movie, read a book or play a game, I should be able to search that action in ollaa and see user comments which may include where to buy/do/find.
- Support for other platforms such as Android, Windows Phone and even Symbian (my gf wishes so :\ )


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(Source: ollaa.com)